Why PLUS Capital: Interviews, Careers, & Portfolio

PLUS Capital Overview

PLUS Capital, founded by Adam Lilling in 2013 and headquartered in Venice, California, is a venture capital investment and advisory firm.

The firm partners with high-profile artists, athletes, and cultural leaders to invest in leading entrepreneurs and their teams, focusing on the intersection of profit and purpose. Their investment portfolio includes sectors such as health and wellness, the conscious consumer, sustainability, the future of work, and the future of education.

As a full-service venture advisory firm for celebrities, PLUS Capital collaborates with top-tier celebrities and their teams across entertainment, sports, and other fields.

The firm facilitates investments and equity-based partnerships in transformative businesses, leveraging the influence of celebrities to accelerate growth through financial and/or sweat equity, ultimately converting their influence into financial returns.

PLUS Capital AUM

There is no publicly available information regarding PLUS Capital’s assets under management as of writing.

PLUS Capital Interview Process & Questions

While firms may vary their interview process for different candidates, if you’re interviewing at PLUS Capital or a similar firm, you can generally expect the following:

• Approximately 4-6 interview rounds
• Initial interviews are often conducted by junior investment professionals or the HR team, with more senior staff handling later rounds
• The entire process usually spans multiple weeks, unless it’s part of “on-cycle” or “on-campus” recruiting

Interviews at PLUS Capital typically include a mix of fit questions, behavioral questions, and technical/investing questions.

If you need help with interview preparation, consider checking out my Growth Equity Interview Guide.

Why PLUS Capital

One of the most common and crucial interview questions is “Why this firm?”

If you’ve engaged in networking, this is an excellent opportunity to reference anyone you’ve met at the firm and highlight the positive impression they made on you.

Additionally, researching the firm beforehand is highly recommended. A great way to gain insights is by listening to interviews with its founders or investors.

Here’s an interview with Adam Lilling, Founder of PLUS Capital, to help you get started:

More Interview

• Adam Lilling, PLUS Capital founder, hosts Startup Grind

PLUS Capital Case Study

Interviewees typically encounter a case study during their interviews. These case studies help firms evaluate your technical skills and communication abilities.

At firms like PLUS Capital, case studies usually emphasize financial modeling and investment recommendations. In addition, junior roles often include a cold calling case study.

Get ready for case studies with my Growth Equity Interview Guide.

PLUS Capital Salary & Compensation

There is no recent salary information specifically for investment analysts and associates at PLUS Capital. However, Salary.com estimates that the average salary for employees at PLUS Capital is approximately $98,930 per year. Those in the top 75th percentile earn over $112,099 annually.

Salaries can differ based on the specific job, department, location, and the individual’s education, certifications, and additional skills.

PLUS Capital Careers, Jobs, & Internships

To see open roles at PLUS Capital, check out our job board which features all open roles for them and other similar firms.

PLUS Capital Portfolio & Investments

According to Crunchbase, PLUS Capital has made 40 investments across two funds. Some of their notable deals include Homebase, Vivrelle, and Pachama.

Notable Transaction: Grow Therapy

April 8, 2024 – Grow Therapy, a provider-centric mental health technology company dedicated to improving access to high-quality mental healthcare, has announced the successful closing of its $88 million Series C investment round.

This round was led by Sequoia Capital, with significant participation from Growth Equity at PLUS Capital and Goldman Sachs Alternatives.

Grow Therapy supports therapists and prescribers with a comprehensive suite of business tools and services, a peer community, and expertly matched patient referrals. This empowers mental health professionals to establish and grow thriving in-person and virtual private practices within their communities, increasing access to a wide variety of providers who match patients’ needs and accept their insurance.

In addition to the funding announcement, Grow Therapy has launched its enhanced measurement-informed care system. This new system aims to elevate the care experience for both clients and providers and make value-based behavioral care accessible to all patient populations, including Medicaid and Medicare members.

Next Steps

If you want to join PLUS Capital as professional investors, I highly recommend using my Growth Equity Interview Guide when preparing for your interviews.

This self-paced online course is ideal for professionals looking to enter the growth equity field, boosting their chances of securing their target role. The course thoroughly covers critical interview topics such as case studies, financial modeling, and more.

Start your interview preparation now!