SaaS Metrics & Financial Modeling

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SAAS FUNDAMENTALS
Chapter kickoff
1. The atomic unit of SaaS
2. Multiple contracts & ARR waterfalls
3. Accounts receivable & deferred revenue
Additional resources & how to upgrade
Quiz: SaaS fundamentals
1 Quiz
Quiz: SaaS fundamentals
ARR WATERFALLS
Chapter kickoff
1. Customer-level data -> ARR waterfall
2. Customer bridge
3. Waterfall analysis
Quiz: ARR waterfalls
1 Quiz
Quiz: ARR waterfalls
SAAS METRICS
Chapter kickoff
1. Introducing REP framework
2. Benchmarking
3. ARR growth
4. Net revenue retention
5. Gross revenue retention
6. Logo retention
7. Quick ratio
8. Rule of 40
9. SaaS magic number
10. Burn multiple
11. ARR & opex per FTE
12. Gross margin
13. Customer Acquisition Cost (CAC)
14. CAC Payback
15. LTV/CAC
16. Margins & cost structure
17. Metrics review & summary
Quiz: SaaS metrics
1 Quiz
Quiz: SaaS metrics
COHORT ANALYSIS
Chapter kickoff
1. How to build SaaS cohorts
2. Net Retention by cohort
3. CAC Payback by cohort
4. LTV/CAC by cohort
Quiz: Cohort analysis
1 Quiz
Quiz: Cohort analysis
SAAS FINANCIAL MODELING
Chapter kickoff
1. Getting started with modeling
2. Projecting ARR (top down)
3. Projecting ARR (bottom’s up sales capacity)
4. Quota attainment
5. GAAP revenue recognition
6. Services revenue
7. Gross profit & COGS build
8. Opex build
9. Other income statement
10. Transaction & PF balance sheet
11. Balance sheet projection
12. Cash flow statement
13. Returns analysis
14. Stock-based compensation
Quiz: SaaS financial modeling
1 Quiz
Quiz: SaaS financial modeling
ADVANCED SAAS MODELING
Chapter kickoff
1. Billings waterfall
2. Aside on billings rollover
3. Accounts receivable and cash collection schedules
4. Deferred revenue schedule
5. Expenses vs. capitalized expenses
6. Preparing for capitalized expenses
7. Deferred compensation
8. Capitalized software costs
9. Wrap up: strengths, weaknesses, & opps
Quiz: Advanced SaaS modeling
1 Quiz
Quiz: Advanced SaaS modeling
PRACTICE
Chapter kickoff
Early stage SaaS target with $6M ARR (PROMPT)
Early stage SaaS target with $6M ARR (SOLUTION)
$300M minority stake in hyper growth SaaS (PROMPT)
$300M minority stake in hyper growth SaaS (SOLUTION)
$1.5B SaaS leveraged buyout (PROMPT)
$1.5B SaaS leveraged buyout (SOLUTION)
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SaaS financial modeling

2. Projecting ARR (top down)

SaaS Metrics & Financial Modeling 2. Projecting ARR (top down)
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