Why Primary VC: Interviews, Careers, & Portfolio

Decide if Primary VC is the right firm for you as we uncover their hiring process & sector focus
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    Primary VC Overview

    Primary VC (short for Primary Venture Partners) is a venture capital firm based in New York City which identifies promising companies with great potential for growth and provides support.

    Aside from funding, Primary VC also helps through guidance on developing sales strategies, hiring teams, and securing future funding rounds.

    Primary VC primarily invests in seed and early-stage companies in the information technology, mobile applications, and business software sectors.

    The firm was founded by Ben Sun and Brad Svrluga in 2015.

    Primary VC logo

    Primary VC AUM

    According to Primacy VC’s official LinkedIn profile, the firm has approximately $1 billion in assets under management.

    Primary VC Interview Process & Questions

    While interview processes can vary, here’s a general idea of what to expect at Primary VC, or a similar firm:

    • Be prepared for several interview rounds (4 – 6), typically conducted by a mix of junior investment professionals, HR personnel, and senior leadership in later stages.
    • The entire interview process can take several weeks, unless it’s part of a structured on-cycle or on-campus recruiting event.
    • Expect a combination of fit, behavioral, and technical/investment questions to assess your cultural fit, approach to challenges, and relevant skills.

    If you’re looking for additional interview prep resources, consider checking out my Growth Equity Interview Guide.

    Why Primary VC

    The “why this firm” question is a staple interview question, and it’s important to address it effectively.

    If you’ve actively networked within the firm, showcase it! Mention specific individuals you met and how their insights or experiences positively influenced your interest.

    To build your understanding of the firm, consider listening to interviews with its founders or investors. This can provide valuable information about their vision, values, and approach to work.

    For example, here’s a presentation from Cassie Young, General Partner at Primary Venture Partners:

    YouTube video

    More Interviews

    Primary VC Case Study

    Many interviews include a case study. This helps the company see your smarts and how you explain things. At places like Primary VC, these cases often involve finances and making investment decisions. Junior roles might even have a practice “cold call” to see how you talk to new people.

    We have a course to help you prepare for case studies! Check out the Growth Equity Interview Guide.

    Primary VC Salary & Compensation

    According to Glassdoor, associates at Primary VC can earn an estimated total pay of $127K. However, there isn’t any recent information about analyst salaries.

    This figure can change depending on your skills and experience.


    Primary VC salary

    Primary VC Careers, Jobs, & Internships

    Looking to work at Primary VC? You can find investing positions, along with open roles at other similar firms, on our job board.

    Primary VC Portfolio & Investments

    According to Crunchbase, Primary VC has made 173 investments across six funds. Some of their notable deals include Tabs, Retirable, and Naya Homes.

    Notable Transaction: HumanX

    HumanX is a company which helps organizations use AI effectively.

    • They give leaders clear plans and steps to better use AI.
    • They use industry-specific data to find the most effective way to solve problems with AI.
    • They break down complicated AI tech into easy-to-understand solutions for governments and businesses

    Basically, HumanX acts like a translator between businesses and AI. They make complex AI simpler and easier to use for everyone.

    In April 2024, HumanX made their official debut and announced their annual conference.

    The gathering will be hosted in March 2014 where C-suite industry decision makers, leaders, policymakers, founders, and other respected people in the field can get together to discuss the latest update and challenges in AI.

    To support this initiative, Primary VC helped HumanX to raise $6 million in funding, with participation from Andreessen Horowitz, FPV Ventures, and Foundation Capital.

    Next Steps

    Before you head into your interviews, consider checking out my Growth Equity Interview Guide

    It dives deep into common interview topics like financial modeling and case studies, helping you feel confident and prepared.

    Ready to start learning? Check it out!


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    Mike Hinckley

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