Why TSG Consumer Partners: Interviews, Careers, & Portfolio

Find out more about TSG Consumer Partners and see if this PE firm is the right fit for you
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    TSG Consumer Partners Overview

    TSG Consumer Partners is an American private equity firm located in San Francisco, CA with additional offices in London, Connecticut, and New York.

    TSG Consumer is one of the first private equity firms to exclusively invest in consumer companies. It is also one of the oldest and largest private equity firms that is focused on growth capital investments in early-stage and firmly established consumer companies.

    The firm has been actively investing in the beverage, food, apparels, household, personal care, beauty, and other e-commerce sectors.

    TSG Consumer Partners was established in 1986 as the Montgomery Consumer Fund – a partnership with an initial equity interest coming from Montgomery Securities. In 1988. Charles H. Esserman and J. Gary Shansby, the firm’s founders, repurchased Montgomery Securities’ interest and renamed the company as The Shansby Group.

    The firm became TSG Consumer Partners in 2005 when Esserman became the CEO.

    TSG Consumer Partners logo

    TSG Consumer Partners AUM

    According to the updated regulatory filings, TSG Consumer Partners has $18.7 BB in assets under management as of March 31, 2023. 

    TSG Consumer Partners Interview Process & Questions

    Each candidate may go through a slightly different interview process. However, if you interview at TSG Consumer Partners, you can expect the following:

    • Entire process lasts several weeks – unless it’s on-campus or on-cycle recruiting
    • Junior investment professionals handles the first few rounds of interviews, while the more senior staff supervise the rest
    • There will be around 4 to 6 rounds of interviews

    The type of questions generally fall under these categories: technical/investing, behavioral, and fit questions.

    Check out my course if you need help preparing for such interviews.

    Why TSG Consumer Partners

    “Why this firm” always shows up during interviews because firms want to know the motive behind your application and see whether you’d be a good fit.

    If you’ve met people from the firm during your networking efforts, tell the interviewers how they’ve made a really good impression on you and how their experiences at the firm positively influenced your decision to join the firm.

    Also, it’s a good practice to know more about the firm. For this, I recommend listening to interviews with its key personnels – founders, investors, management teams, and so on.

    Here’s an interview with Adam Hemmer, Managing Director at TSG Consumer Partners:

    YouTube video

    More Interviews

    TSG Consumer Partners Case Study

    Two traits that are important to firms like TSG Consumer Partners: good communication skills and high level technical knowledge. To assess these, firms almost always ask candidates to perform case studies.

    Most case studies are about recommending investments and performing financial modeling. However, a cold calling case study may also be necessary for junior roles.

    Check my Growth Equity Interview Guide to better prepare for case studies.

    TSG Consumer Partners Salary & Compensation

    According to Glassdoor, you can earn around $113,715 per year as an associate at TSG Consumer Partners, while there’s no recent data for analysts. These figures may vary based on an individual’s experiences, level of education, and other factors.


    TSG Consumer Partners salary

    TSG Consumer Partners Careers, Jobs, & Internships

    Visit our job board to see open roles at TSG Consumer Partners and other similar firms.

    TSG Consumer Partners Portfolio & Investments

    As per Crunchbase, TSG Consumer Partners has made 20 investments across five funds. Some of their notable deals include Nuun Hydration, Huda Beauty, and Dutch Bros Coffee

    Notable Transaction: Revolut

    Revolut is a neobank and financial tech company that provides banking services. Users can open an account using their app in just a few minutes. Users can then send, receive, and spend from the app. Revolut also allows currency exchange.

    In July 2020, Revolute secured a $80MM extension from TSG Consumer Partners and closed its Series D funding round for a total of $580MM at the same valuation.

    The company will use the fund to speed up their roll-out of banking operations in Europe and also to accelerate production of new product lines.

    Revolut will also allocate the fund to improve their Rewards program which uses analytics to evaluate the users’ most bought from brands and send them exclusive coupon codes and cashback every week.

    Next Steps

    If you decide to send your application and build your investing career at TSG Consumer Partners, I would highly recommend that you check out my Growth Equity Interview Guide first before attending interviews.

    Growth Equity Interview Guide helps professionals get a good grasp of topics that are typically covered during interviews such as financial modeling, case studies, and more. Check it out and start learning today!


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    Mike Hinckley

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